Property videos for social media, made from a 3D tour

Once the tour is built, the social video comes from the same material: a camera gliding through the room without any shake, vertical or horizontal, without going back to the property.

3 min read

In this article
  1. Why make the video from the tour
  2. How to build it in the studio
  3. Which format to use where
  4. Paths that work
  5. So it doesn't look computer-made
  6. The text that goes with it

Why make the video from the tour

Filming a good property video takes practice: a steady hand, slow movements and often a gimbal. Once the room is in 3D, the camera is virtual: you move it through the tour and the studio builds the path.

That has a few advantages:

  • Smooth motion. The path eases in and out, with no shake.
  • You choose angles later. You don't have to get it right on site: try paths until one works.
  • Several formats from the same material. A vertical version for Stories and a horizontal one for your website, without filming again.
  • It doesn't use credits. In Hausplat, editing and exporting videos is included.

How to build it in the studio

  1. Open the tour in the studio and clean up what doesn't belong: whatever shows in the tour will show in the video.
  2. Switch to Record. Move the camera to the first point of the path and press K to mark it. Keep marking points: the studio joins them into a smooth path with gentle starts and stops, shown on a timeline.
  3. Pick the format: 9:16, 16:9, 1:1 or 4:5, in Full HD or 4K, at 30 or 60 frames per second.
  4. Add the text: the title, the address and your logo, plus a fade to black if you like.
  5. Export. The MP4 is rendered in the browser, in Chrome or Edge, with no extra software.

Which format to use where

FormatWhere to use it
9:16, verticalReels, Stories, WhatsApp Status and TikTok
4:5Instagram and Facebook feeds, where it takes up more screen than a square
1:1, squarePosts where you're not sure how it will be displayed
16:9, horizontalYouTube, your website, presentations and the screen in your office

Paths that work

A few ideas to start with:

  • The entrance. From the door toward the middle of the living room, the way someone walks in for the first time.
  • Toward the light. A slow push toward the window or the balcony.
  • Along the length. In a kitchen, a path running parallel to the counter.
  • Close to wide. Starting on a detail, like the countertop or the floor, and pulling back until the whole room is in view shows both quality and space.
  • One room per video. It is shorter and easier to follow than trying to fit everything in.

So it doesn't look computer-made

  • Slow. Slower than you think. A rushed path is dizzying and shows the flaws.
  • At eye level. About five feet, unless you want a special shot.
  • Where you filmed. If the camera goes through areas that weren't in the original video, holes or blotches appear. Keep the path close to where you walked while recording.
  • No going through walls or furniture. It sounds obvious, but with a virtual camera it's easy to do by accident.
  • End on a good shot. The last frame is the one that sticks.

The text that goes with it

In the video, the title and the neighborhood are enough: "2-bed with balcony, Riverside". If you show the exact address, do it with the owner's agreement. In the post, mention what the video doesn't show (floor area, fees, orientation) and offer the full tour: the video sparks interest and the tour lets people walk through. How to share a virtual tour has ideas for sending it.

If you don't have a tour yet, start by making one with your phone, or see what else the studio does.

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