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Ideas for showing every property better

Practical articles for real estate agents and agencies: how to make a virtual tour with your phone, how to film each room and how to share it so your clients actually walk through it.

  1. 4 min read

    How to make a virtual tour of a property with your phone

    You no longer need a special camera for a client to walk through a property from home. The kinds of virtual tour, what you need, and how to make one step by step with the phone you already own.

  2. 3 min read

    3D tour vs. 360 tour: how they differ and which to choose

    Both are sold as virtual tours, but they are made and explored differently. An honest comparison to help you choose based on the property, your time and the gear you have.

  3. 4 min read

    What is Gaussian splatting? A plain-language guide for real estate

    It is the technique that turns a phone video into a 3D room people can explore in a browser. How it works, without the math, and what it means for showing properties.

  4. 4 min read

    How to film an apartment for a 3D tour, room by room

    The recording guide explains the two-loop technique. Here we apply it to each room of a typical apartment, with what changes in each one and what to prepare before you go.

  5. 3 min read

    How to share a virtual tour by WhatsApp, text and in your listings

    A tour only works if the client opens it. How to send it by message, where to put it in your listings and what to check first, with sample messages you can copy.

  6. 3 min read

    Property videos for social media, made from a 3D tour

    Once the tour is built, the social video comes from the same material: a camera gliding through the room without any shake, vertical or horizontal, without going back to the property.

  7. 3 min read

    Common mistakes when showing a property online, and how to avoid them

    Before the showing, buyers and renters decide based on what they see on a screen. Ten common mistakes when showing a property online, from photos to tours and messages, and what to do about each one.

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